The country has a lot of luxury to offer: from aroma homes in Paris to a museum dedicated to the emblematic beret in the south of France.

France and luxury are synonymous worldwide. The acclaimed designers in Paris are of course not only luxe but costly too – other French delicacies can however be discovered all over the country. When it comes to fragrances, no country ranks more highly than France. Many of the worldwide popular names in the perfume industry, Chanel, Christian Dior or Estée Lauder are French, and France is the leader, with 30% of the world market in terms of perfumes sales.

The beret is also a deep-rooted part of French fashion and of course has its very own museum (Musée du Béret) in Nay, not far from Pau in Pyrénées-Atlantiques. It is extraordinary to think that a beret, which started life as a simple traditional head-covering has now been adopted by armed forces worldwide.

Mass production of berets began in 19th century France and Spain, and the beret remains associated with these countries. Personalities as disparate as Abbé Pierre and Che Guevara adopted the beret as part of their brand identity. A full history of the beret from its origin, which originated in the region, is traced along with development methods, and the museum also provides useful instructions as to the various ways in which a beret can be styled. You can also check this out online ( The creation, recycle and types of berets is also covered – this is one of the last place in France where berets are made – and you can also check out some luxury berets in our store.



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